✨ABOUT ME✨
My objective? Do what I can to pull off cool stuff that works.
In my eight years applying this ethos as a creative strategist across brand, comms and social campaigns, I have acted as both strategic vision builder and in-the-weeds maker, articulating brand positioning with authority while executing the strategic plan with granular know-how.
I consider myself a partner-in-crime to more traditional members of the creative team, but with a stategist's eye for why and how, wielding a combo of data+vibes.
I use data (with a sprinkling of intuition) to identify the possibilities, along with my inner humanity (i.e., vibe-checking for relevance) to make good things happen.
✨WORK✨
COMMS STRATEGY
AUDIENCE STRATEGY
BRAND STRATEGY
SOCIAL STRATEGY
PRODUCT STRATEGY
✨RESULTS✨
Directed platform strategy and content calendar development, concepted breakout creative ideas, and captured measurable optimizations for organic social platforms:
Built a fluid data portal for clients' organic performance tracking (2026)
Earned +18M social impressions (+7M organic, +11M paid) on the 2025, gingerbread-inspired "Holiday play, the Audi way" campaign
Drove over 20M organic social impressions for Audi USA over the last two quarters of 2025
Ideated and executed full-funnel brand campaigns and creative platforms that shifted consumer sentiment and drove increased revenue:
Launched the new Wood Fired Style Pizza with the DiGiorno DiGenie (2025)
Realized $4M of the $5M revenue goal with Crocs within the first two years of agency partnership (2023-2025)
Netted +140K organic social engagements with reality TV influencers on the Garnier Waterworks campaign (2025)
Crafted performance creative, experience ecosystems and consumer journeys for audience-specific KPIs:
Drove +139% 1P data acquisition goal and +146% gross sales goal for ChapStick and Nicorette (DtC, Q1 2023)
Crafted a bespoke paid social-to-Crocs.com experience for tastemaker audiences (2025)
Concepted go-to-market plans for Pinnacle Golf and Crocs target segments (2025)