My objective? Do what I can to pull off cool stuff that works.

In my eight years applying this ethos as a creative strategist across brand, comms and social campaigns, I have acted as both strategic vision builder and in-the-weeds maker, articulating brand positioning with authority while executing the strategic plan with granular know-how. 

I consider myself a partner-in-crime to more traditional members of the creative team, but with a stategist's eye for why and how, wielding a combo of data+vibes.

I use data (with a sprinkling of intuition) to identify the possibilities, along with my inner humanity (i.e., vibe-checking for relevance) to make good things happen.